Our Mission: to help you achieve your fitness goals at home, whatever your space.

Founded by Colin and Patricia Montgomery in 2019, PIVOT® provides simple, smart and strong solutions to improve well-being and enable everyone to attain their fitness goals. The PIVOT® Bed is for anyone who needs practical and inspirational space to exercise at home.


Colin Montgomery
Founder & CEO

Prior to founding PIVOT®, Colin spent 25 years delivering software projects for companies such as Clifford Chance, OpenTable, and McKinsey & Company. His last nine years were in various tech roles at McKinsey Digital from hands-on coding to CTO-level positions for client startups. These startups were formed by some of the world's largest and most prestigious banks and corporations. Digital startup incubation and startup accelerators have been his main areas of expertise in recent years.

An avid sports and fitness enthusiast, he still plays cricket every summer and his passion for mountain biking has driven him to traverse the saw-toothed jagged peaks of the Atlas Mountains in Morocco and cycle through some of Scotland’s most spectacular scenery along the West Highland Way. For longer and more arduous feats on two wheels, Col cycled the entire length of South America with his younger brother and PIVOT co-founder, David, in 2007/8. It would be just over a decade later – and only two months after his wedding – that he would embark on a similar journey with Patricia: an epic six-month overlanding odyssey from London to Cape Town, South Africa, in an expedition-prepared Land Cruiser, all planned six weeks before they exchanged vows. After crossing through 21 countries in Europe and Africa and covering over 30,000 kilometres, the newlyweds celebrated crossing their honeymoon finish line atop Cape Town’s iconic Tabletop Mountain.


Patricia Montgomery
Founder & CCO

Patricia has over 20 years’ experience in content marketing with a career that began in the corporate and trust service sector in Gibraltar and Spain, organising HNWI events at The Sovereign Group. She later moved to Hong Kong where she continued in events for the Lan Kwai Fong Group before creating advertorial content at Cathay Pacific Airways’ in-house agency and advertising arm, McCann-Erickson.

After moving back to London in 2012, she became a Partner at John Lewis & Partners and produced advertorial content for the online store’s Home and Fashion directorates before being involved in a project at New Scotland Yard which digitised the London Metropolitan Police Service – building a new website that’s enabled 9 million Londoners to report crimes online.

Prior to co-founding PIVOT Fitness, Patricia launched and ran her own online sleep brand that she sold across six Amazon marketplaces and lauded in the London Evening Standard, Gadget Flow, The Daily Mail, and HELLO! Magazine.

Patricia and Col are married and have a daughter born a month before launching their Kickstarter crowdfunding campaign. In Q4 2020, PIVOT reached its funding goal and raised US $300,000.


David Middlemiss
Co-Founder & Chief Operations Officer 

David is a successful and experienced commercial and strategic director, a Cambridge graduate with a strong and diverse track record in leading teams in challenging environments. Experienced in retail, logistics and project management, David has worked for the world's largest oil company and led a fast-growing SME.

As CEO of Rutland Cycling, David led an MBO of a family business, raising bank debt and equity finance. Responsible for a comprehensive strategic review and subsequent implementation of vision and actions over nearly a decade, David oversaw a high growth cycle retail and recreation business growing to over 200 employees with a turnover of £34m. This chapter followed a nine-year career with ExxonMobil, primarily in retail management and including a Spanish speaking international management role.

David is married with two children and is a keen sportsman who enjoys adventure cycling, fell walking and playing almost all sports. In addition to his successful journey cycling the length of South America with Col, he has completed many solo cycle adventures in The Andes, Iberia and the UK, and now also works for the Bicycle Association as an advocate for cycling and an advisor to the industry.


Rob Feeley
Co-Founder & Chief Commercial Officer 

Rob has spent the past three years as operational director of a 100,000-home housing association and one of the UK’s most successful independent social businesses. Over his 14 years in London’s social residential housing market he developed and managed a sustainable heat and power company, providing affordable low carbon heat and power to some of the most vulnerable in society.

Rob is passionate about sport and exercise. His love of physical challenge saw him cycle from southwest London to his parents’ home in North Wales in one day—sharing a pint with his folks 13 hours and 336 km after he set off.

Rob is married with two children and lives in Richmond.