About us

We are a privately owned British company based in Newcastle, England, a location steeped in steel-working history, with a small, dedicated team passionate about producing exceptionally high-quality products. Our facility sits in the same district where the historic Newburn Steelworks once operated along the River Tyne – a site that helped forge the beginnings of the industrial revolution. Today, PIVOT proudly continues this legacy of precision engineering. While we don’t manufacture PIVOT ourselves, we partner with specialised manufacturers to produce each part to our exacting standards – carrying forward the torch of British industrial prowess in a place that once helped shape the nation’s future.

Our Founder and CEO oversees product design and direction with a design and engineering agency based in England. We've been working together on PIVOT for about five years, constantly refining our designs. As reflected on our Trustpilot profile, our customers are not only thrilled with our products but also with our level of customer service and care.

Since early 2022, we've shipped our products worldwide, partnering with FedEx for international deliveries. We now have many delighted customers from across the globe, including the UK, the United States, Canada, Europe, Australia, Taiwan, Dubai, the Cayman Islands, Singapore, and many more. There's nowhere we don't ship to.

PIVOT is backed by a 25-year global warranty. Our products are over-engineered to last, built with the expectation that they’ll be passed down through generations of strong, healthy families.

Your safety is our top priority. That's why we've invested in developing our own computer-controlled testing device. We don't just meet the rigorous British Standard (BS EN ISO 20957-1 Stationary Training Equipment) – we surpass it. This means we can simulate a 130kg (287lbs) person performing 12,000 pull-ups or dips whenever we make a design change, or place a static load of 750kg (1,654lbs) on our power rack to ensure its durability.

We hope this provides you with a clear understanding of who we are and what we do at PIVOT. If you have any questions or want to learn more, please don't hesitate to reach out through our website contact form, chat feature, or social media channels. We'll respond as quickly as possible.

Founder and CEO

Prior to founding PIVOT, Colin spent 25 years delivering software projects for Clifford Chance, OpenTable, and McKinsey & Company. His last nine years were in various tech roles at McKinsey Digital from hands-on coding to CTO-level positions for client startups. These startups were formed by some of the world's largest and most prestigious banks and corporations. Digital startup incubation and startup accelerators have been his main areas of expertise in recent years.

An avid sports and fitness enthusiast, he still plays cricket every summer and his passion for mountain biking has driven him to traverse the saw-toothed jagged peaks of the Atlas Mountains in Morocco and cycle through some of Scotland’s most spectacular scenery along the West Highland Way. For longer and more arduous feats on two wheels, Col cycled the entire length of South America with his younger brother and a close friend in 2007. A decade later, he would embark on a similar journey with his wife, and co-founder, Patricia: a road trip from London, all the way down to Cape Town, South Africa, in an expedition-prepared 80 Series Land Cruiser.

Colin Montgomery